Annual Sales Enablement Benchmark Report

Sponsored by: SEISMIC

Face-to-face, transactional experiences have been replaced with remote selling, and B2B buyers now expect a B2Cstyle experience that is engaging, timely, and personalized. But simply replicating the B2C approach won’t work. Compared to their B2C counterparts, B2B buyers have longer consideration cycles and require much more research before a purchase decision. That makes the B2B buying experience significantly more complex, with a variety of stakeholders, each with different priorities and needs. As a result, B2B organizations are increasingly turning to sales enablement to help them optimize sales processes and strategically deliver the buyer experiences that drive revenue.