Google Search Algorithm Updates of 2019: Every Marketer Should Know About

The year 2019 saw a number of updates, but this year was different than earlier because Google discloses core and search algorithm updates publically. Google, over the years, has accelerated search engine tweaking. In 2018, we saw that there were 3,200 changes rising from 400 changes in 2010. Here is a look at some of the major updates,

1. Core Update- March 2019
Core search updates happen a few times in a year but affect the rankings. Some sites might rebound, and some might depreciate. One big change in 2019 core update was that Google started confirming and notifying users about the updates. The company, however, had refused to characterize the update, and it’s too soon to talk about its impact, the survey after the update revealed a mixed bag of changes in the ranking.

2. Core Update- June 2019

Google, on June 2, announced about the core update, a day ahead before the rollout. The update took more than 5 days for the rollout. A characteristic was observed by Marcus Tober of SearchMetrics, Dr. Pete Meyers of Moz, and Mordy Oberstein of RankRanger said there were significant gains in the visibility in the medical sites.

3. Core Update- September 2019

On September 24, Google announced the third core update just hours before the launch. The update was said to have a bigger impact on the ranking of Your Money or Your Life sites. However, many of the SEO toolset providers said that the update didn’t have a major impact on the rankings of any website. SEMRush said that they don’t see any significant impact between winners and losers due to updates.

4. BERT

BERT was probably the biggest update that got organizations around the world excited. On October 25, Google announced an open-sourced technique for natural language understanding. It’s all set to improve search engine understanding of queries, partially focused on voice search and long worded queries. Google said that it would impact 1 in every 10 queries, not only localized to words that precede or follow a given word. The company added that longer, more conversational queries, or searches wherein prepositions like ‘to’ and ‘for’ are used matter a lot. BERT is even set to affect what the content users will see in the snippets. BERT will now be applied to search results of over 70 languages globally.