Highlights:
- TPDDL, an Indian power distribution company, witnesses an increase in digital payments
- The percentage of these payments has increased from 65% to 90%
- The company recorded zero cash payments during April–May 2020
- E-wallets and e-payments enjoyed a share between 40% and 43%
- Net banking followed the list with 20 to 21%
Tata Power Delhi Distribution Limited (TPDDL), a power distribution giant, supplies electricity in the Indian national capital. The company that caters to the north and north-west of Delhi claims that it had received over 90% bill payments in the last two months when the entire nation was under the lockdown mode.
In a statement, the company confers that this positive trend is a result of a range of digital platforms that are made available by the company for e-payment options. Amongst the options, e-wallets and e-payment modes have turned out to be the most preferred with a share between 40% and 43%, followed by net banking, which was between 20% and 21%.
The company says that the primary reason behind the success and popularity of e-payment mode is the cashback offers associated with it.
The company during these tough times also refrained from paper bills and alternatively made them available on WhatsApp and through other modes such as website, TPDDL connect mobile app, and call center.
The expert take
Tata Power-DDL CEO Ganesh Srinivasan quotes, “We at Tata Power-DDL have been working towards various strategies over the years to revamp the process of bill payments for consumer convenience and to contribute towards Digital India. We have now reached a number where more than 90% of our bill payment is received via digital modes. It has been a remarkable journey of developing a cashless customer friendly payment system in the utility space, promoting efficiency and transparency in the transactions. We urge all our consumers to make e-payment a practice beyond Covid-19 days also.”
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